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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
40 Services Marketing
KEY TERMS
Customer value 25
Holistic marketing 33
Needs, wants and expectations 24
Positioning 27
Proactive marketing 33
Relationship marketing 33
Reactive marketing 33
Societal marketing 34
Situation analysis 38
Target marketing 27
BRIEF QUESTIONS
1. De ne marketing from the point of view of man-
agement and society.
2. What is integrated marketing?
3. What are the social issues in marketing?
4. What are marketing tasks?
5. Di erentiate between needs, wants and expectations.
ESSAY QUESTIONS
1. Explain the importance of marketing in the
changing business scenario.
2. What are the core concepts of marketing? How are they
in uence ...
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Publisher Resources

ISBN: 9781306254410