1. De ne marketing from the point of view of man-
agement and society.
2. What is integrated marketing?
3. What are the social issues in marketing?
4. What are marketing tasks?
5. Di erentiate between needs, wants and expectations.
ESSAY QUESTIONS
1. Explain the importance of marketing in the
changing business scenario.
2. What are the core concepts of marketing? How are they
in uence ...
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