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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
70 Services Marketing
Insurance recorded a
substantial growth after
it was opened to private
companies. Though
public sector companies
dominated both the life
and the non-life seg-
ments, the growth rate
of private companies
is far ahead of public
sector companies. The
low penetration of this
service in the country,
particularly in rural India,
o ers a great potential
for its growth.
According to ASSOCHAM,
7
the insurance sector in India grew by a CAGR
of approximately 175 per cent during 2006–2008. Private insurance compa-
nies adopted intensive marketing strategies causing the market share of public
sector companies such as LIC and GIC to come down to 70 per cent in 2008–
2009 from over 97 per cent in 2002–2003. ASSOCHAM estimated that insur ...
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Publisher Resources

ISBN: 9781306254410