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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
72 Services Marketing
in India.  ere are 11 scheduled passenger operators and one cargo operator
in the country.  e combined  eet size was 407 aircra according to the eco-
nomic survey of 2008–09.  ere are also 99 non-scheduled operators with 241
aircra s.  e demand for air transport services increased sharply since the
beginning of the 21st century until 2008. During 2008 the number of passen-
gers declined by 5 per cent.
11
Due to the economic slowdown and steep rise in
the cost of ATF (air turbine fuel), many operators have been facing trouble in
recent times. Air India, the major public sector player, is the major su erer of
the crisis.  e company is in deep crisis and a re-engineering programme is
on the anvil as the Government ...
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Publisher Resources

ISBN: 9781306254410