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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
The Services Sector in the Indian Economy 79
department of tourism, the ministerial wing of the Government of India, is
working to make tourism the most prominent services sector in the country. It
has divided the country into six regions—north, north-east, east, south, west
and central region. In order to promote and facilitate the  ow of foreign tourists
into the country, overseas o ces were established in six countries: the United
States, UK, Germany, Australia, Japan and UAE.  e tourism sector is open to
the private sector. Private participation is encouraged by the union as well as
the state governments in almost all tourism projects taken up in recent years.
Tourism is the world’s largest export-oriented service, accounting for ...
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Publisher Resources

ISBN: 9781306254410