Skip to Main Content
Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
The Services Sector in the Indian Economy 83
Health insurance is picking up slowly as a support to the development of
market for healthcare services in India. Several health insurance schemes are
available to the people from many service companies.
Education
Education is a critical input for the development of human resources. India,
with a population of over a billion, cannot a ord to ignore this area.  e Gov-
ernment of India has been striving hard to promote education in the country
a er independence. Due to continuous e orts, the literacy rate, which was
only 18.33 per cent in 1951, rose to 65.4 per cent in 2001. Among males, the
literacy rate was 75.85 per cent and among females the literacy rate was 54.16
per cent at the end of 2001. ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Secrets of Word-of-Mouth Marketing, 2nd Edition

The Secrets of Word-of-Mouth Marketing, 2nd Edition

George SILVERMAN
Marketing Management: Indian Cases, 2nd Edition by Pearson

Marketing Management: Indian Cases, 2nd Edition by Pearson

Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami
Tourism Marketing

Tourism Marketing

Devashish Dasgupta
Marketing Plans for Services: A Complete Guide, Third Edition

Marketing Plans for Services: A Complete Guide, Third Edition

Malcolm McDonald, Pennie Frow, Adrian Payne

Publisher Resources

ISBN: 9781306254410