Skip to Main Content
Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Consumer Behaviour in Services 109
cause any harm but a negative image certainly a ects the business of the
organization.
Consumers frequently rely on price as a surrogate indicator to develop
expectations and perceptions of a service because services are intangible.
Generally, a high price indicates high-quality expectations, and a low price
indicates low-quality o erings.  us, the service quality expectations of econ-
omy class passengers of air transport services di er signi cantly from that
of executive/business class passengers.  e higher income group consumers
generally associate high price with status/esteem value.
CONSUMER PURCHASE DECISION PROCESS
e objective of any organization in any sector is to develop and provide mar ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

The Secrets of Word-of-Mouth Marketing, 2nd Edition

The Secrets of Word-of-Mouth Marketing, 2nd Edition

George SILVERMAN
Marketing Management: Indian Cases, 2nd Edition by Pearson

Marketing Management: Indian Cases, 2nd Edition by Pearson

Prachi Gupta, Ashita Aggarwal, Hufrish Majra, Isaac Jacob, Varsha Jain, G.Radha Krishna, Ritu Narang, Shanthi Venkatesh, Suresh Paul A, Susobhan Goswami
Tourism Marketing

Tourism Marketing

Devashish Dasgupta
Marketing Plans for Services: A Complete Guide, Third Edition

Marketing Plans for Services: A Complete Guide, Third Edition

Malcolm McDonald, Pennie Frow, Adrian Payne

Publisher Resources

ISBN: 9781306254410