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Service Marketing, 2nd Edition by Pearson
book

Service Marketing, 2nd Edition by Pearson

by K. Rama Mohana Rao
May 2024
Beginner to intermediate content levelBeginner to intermediate
585 pages
24h 22m
English
Pearson India
Content preview from Service Marketing, 2nd Edition by Pearson
Consumer Behaviour in Services 115
ASSIGNMENTS
1. Indian Airlines was established in 1953 as a public
sector company and enjoyed monopoly in the air
transport in India until 1994.  e competition from
the private sector intensi ed a er this sector was lib-
erated.  e growth in air passengers due to increased
a uence a er the implementation of the new eco-
nomic policy in the country encouraged the com-
panies to enhance the service package to customers
and also to focus on the service quality. Indian Air-
lines faced some bitter experience in providing cus-
tomer services as consumers started pointing out the
di erences comparing private ...
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Publisher Resources

ISBN: 9781306254410