The Business Imperatives: Innovate or Die

Almost all high-level enterprise executives when we first meet will say that software development is not really their core business. They’ll say: “We are first and foremost driven to be leaders in the [banking-insurance-telco-utilities-retail-travel-health care] industry. Our core business is helping customers, not developing software.” (Unless, of course, they are actually working for a software company.)

Well, we’d like to challenge that assumption right now. Any major company with an IT delivery component already has a huge software organization teeming under its surface, with thousands of developers, ...

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