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Seven Keys to Imagination by Piero Morosini

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art the social initiation of a French–Japanese marriage

The Renault–Nissan alliance in March 1999 required the realization of a radical dream of a new future that most rational individuals at the time saw as nearly impossible to accomplish in the real world. It is easy to understand why. Not only was this the first time in the history of capitalism that a sizable Western company had joined with a giant Asian multinational. It was also the fact that Nissan was essentially bankrupt and Renault had – at best – a rather mixed performance track record. But it was the psychological and historical barriers that were the most formidable. Here was Japan's ...

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