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Seven Keys to Imagination by Piero Morosini

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art tinkunacuy vs. servinacuy

March 1999 saw two archetypal approaches to alliance negotiation and closure at play in the international car industry. On the one hand, Juergen Schrempp, at the time CEO of DaimlerChrysler (formed in May 1998 after the “merger of equals” between German Daimler Benz and American Chrysler), had a two-month due diligence carried out to assess the prospect of an alliance with Nissan. Then, on 9 March, he met at length with his management board in a hotel on the shores of Lake Geneva. A “green team” of company managers focused on the likely benefits of an alliance with Nissan. A “red team” focused on the drawbacks. After ...

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