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Seven Keys to Imagination by Piero Morosini

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art imagining the future

When I first met Carlos Añaños in 2006 at his Kola Real factory in Northern Lima's industrial district, I suggested to him that, oddly enough, it was Shining Path that had allowed his family to live their dream. But he told me a different story. He said that when Kola Real was already proving to be a success, one of his brothers attended a business strategy course at a prestigious business school. There he learned that new ventures should analyse their “strengths, weaknesses, threats and opportunities” in advance. When the course ended, he set out to apply those lessons to Kola Real. It was easy for him to identify the initial ...

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