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Seven Steps to a Rewarding Transitional Career: Getting Work in a Tough Economy by Richard J. Pinsker CMC, FIMC

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Seven Steps to a RewardingTransitional Career

Getting Work in a Tough Economy

Table of Contents

Introduction

Transitional Career Defined

Why should you consider a transitional career?

Seven Steps Expectations

Step One: Create Your Personal Brand

Identify Your Performance Accomplishments

Define Your Skills and Capabilities

Identify Your Best-Fit Work Environment

Brand Your Ideal Transitional Position

Create Your Brand Profile

Identify the Demographics of Your Target Market

Step Two: Create Marketing Tools to Promote Your Brand

Why Clients Need Your Services

How Clients Find Transitional Personnel

The "Must" Business Card

The Important E-mail

The "You Need to Meet Me" Sell Sheet

The 10-Second Commercial

The Essential Web Presence

Step Three: Networking ...

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