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Seven Steps to a RewardingTransitional Career
Getting Work in a Tough Economy
Table of Contents
Transitional Career Defined
Why should you consider a transitional career?
Seven Steps Expectations
Step One: Create Your Personal Brand
Identify Your Performance Accomplishments
Define Your Skills and Capabilities
Identify Your Best-Fit Work Environment
Brand Your Ideal Transitional Position
Create Your Brand Profile
Identify the Demographics of Your Target Market
Step Two: Create Marketing Tools to Promote Your Brand
Why Clients Need Your Services
How Clients Find Transitional Personnel
The "Must" Business Card
The Important E-mail
The "You Need to Meet Me" Sell Sheet
The 10-Second Commercial
The Essential Web Presence
Step Three: Networking ...
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