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Seven Strategy Questions: A Simple Approach for Better Execution by Robert Simons

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NOTES

Introduction

1. Thomas J. Neff and James M. Citrin, Lessons from the Top: Search for America’s Best Business Leaders (New York: Doubleday, 1999).

Chapter 1

1. D. Grainger, “Can McDonald’s Cook Again?” Fortune, April 12, 2003, 124.

2. Jim Cantalupo, quoted in Grainger, “Can McDonald’s Cook Again?” 120.

3. Julia Werdigier, “McDonald’s, but with Flair,” New York Times, August 25, 2007.

4. Andrew Martin, “The Happiest Meal: Hot Profits,” New York Times, January 11, 2009.

5. Janet Adamy, “McDonald’s Seeks Way to Keep Sizzling,” Wall Street Journal, March 10, 2009.

6. Hollie Shaw, “McDonald’s New Recipe for Success,” Financial Post, September 2, 2009; personal correspondence from McDonald’s media relations department.

7. Martin, ...

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