Book description
This book is about change, about its challenges and the talent necessary to drive it through. Specifically, it is about transforming the world’s most important and event-shaping industry – aviation. Giovanni Bisignani became Director General of IATA (International Air Transport Association) in June 2002, just after 9/11, which created one of the greatest threats ever to the aviation industry. IATA is the central body of the world’s airlines, responsible for its financial ($300 billion/year) clearing system, ticketing, government lobbying, passenger safety policies and the future of commercial flying. During his 10 years as Director General, Bisignani implemented and oversaw enormous and controversial changes in aviation. This book is the inside story of the struggle for survival in one of the world’s most dynamic industries.
Table of contents
- Cover Page
- Dedication
- Title Page
- Copyright
- Contents
- Prologue
-
Chapter One: Why Me?
- Background and arrival at IATA
- A change of heart
- Walking into a collapsing structure
- Leading a revolution
- Decision time
- Assessing the situation
- The right man
- Alitalia
- New beginnings in Latin America
- A very special passenger
- A future saint in my office
- Fashion statement
- Positive thinking
- Call of the seas
- Call of the skies
- Time to start work
- Chapter Two: Internal Combustion
- Chapter Three: Making Waves
-
Chapter Four: Raising the Profile
- Using the media to communicate strategy
- Stop being shy
- A plane is not part of the deal
- Change, change, change
- Building a communication strategy
- Internal and external confirmation
- Star of the small screen
- Hold the front page
- Raising IATA’s profile in North America
- An eruption of truth
- Speaking clearly
- Chapter Five: Getting Technical
-
Chapter Six: The Future is Green
- Environmental initiatives, including airspace issues and the EU ETS
- The case for the defence
- Widening the focus
- Getting prepared
- The industry under pressure
- “I have a dream…”
- A united approach
- The road to Copenhagen, Part 1
- G8 connections
- The road to Copenhagen, Part 2
- Improving air traffic management
- SES and NextGen
- Fuelling the future
- EU Emissions Trading Scheme
- Chapter Seven: Safety First
- Chapter Eight: Bad People, not Bad Objects
-
Chapter Nine: Vision 2050
- A look at Vision 2050, liberalization and thoughts on the future
- The need for change
- The Latin American model
- A leadership dilemma: colour and rules
- The agenda for freedom
- A dramatic difference
- The think tank and the venue
- Five Forces
- Governments must listen
- Serving the customer
- We need more runways Future technology
- Our greatest sin
- Europe and the United States
- Asia-Pacific
- The Middle East
- Africa
- Latin America
- The benefits of aviation
- Appendix I
- Appendix II
- Appendix III
- About the author
Product information
- Title: Shaking the Skies
- Author(s):
- Release date: September 2013
- Publisher(s): Editorial Almuzara
- ISBN: 9781907794360
You might also like
book
Hands-On Machine Learning with Scikit-Learn, Keras, and TensorFlow, 2nd Edition
Through a series of recent breakthroughs, deep learning has boosted the entire field of machine learning. …
book
The Secret Life of Programs
Computer programming is not abstract and programs run on a machine. Knowing how computers work and …
book
Graph Algorithms
Learn how graph algorithms can help you leverage relationships within your data to develop intelligent solutions …
book
Head First Design Patterns, 2nd Edition
You know you don’t want to reinvent the wheel, so you look to design patterns—the lessons …