Book description
The follow up to Share This: The Social Media Handbook for PR Professionals.
Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry.
Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right.
It probes more deeply into the subject and is divided into seven sections:
The future of public relations
Audiences and online habits
Conversations
New channels, new connections
Professional practice
Business change and opportunities for the public relations industry
Future proofing the public relations industry
The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
Table of contents
- Cover
- Title page
- Copyright page
- List of Contributors
- Foreword
- Introduction
- Part I: The Future of Public Relations
- Part II: Audiences and Online Habits
- Part III: Conversations
- Part IV: New Channels, New Connections
-
Part V: Professional Practice
- Chapter 17: Social Media and the Law
- Chapter 18: Online Crisis Management
- Chapter 19: Wikipedia and Reputation Management
-
Chapter 20: The Rise and Rise of Digital Pharma
- The global healthcare landscape
- How patients approach digital health
- Healthcare professionals and the increased adoption of digital health
- Avoiding the code breakers – how to navigate regulatory responsibilities
- Control and adversity
- Getting creative with digital health communications
- What's next?
- How do you kick things off?
- Biography
- Chapter 21: Social in Corporate Communications
- Chapter 22: Putting the Social into Corporate Social Responsibility
- Chapter 23: Building a Personal Brand Online
- Chapter 24: The Social CEO
- Chapter 25: Working across Borders and Boundaries
- Part VI: Business Change and Opportunities for the Public Relations Industry
- Part VII: Future Proofing the Public Relations Industry
- Index
Product information
- Title: Share This Too: More Social Media Solutions for PR Professionals
- Author(s):
- Release date: October 2013
- Publisher(s): Wiley
- ISBN: 9781118676936
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