A review of how employees are using social media inside organizations, how this enables greater employee engagement, connected and unconnected employees and the rise of “bring your own device” to work – the chapter draws on crowdsourcing at CIPR Inside's annual conference that took place in November 2012. Delegates debated how to use social media to generate greater employee engagement and how to connect with unconnected employees. Discussions were summarized and recorded on a crowdsourcing system using iPads configured specifically for the event.
Only around one third of UK workers say that they are engaged, leaving the UK ranked ninth for engagement amongst the world's 12 largest economies.142 That is why employee engagement is such a hot topic and why the UK government is supporting a high-profile Engage for Success movement.
Before exploring how internal social media can generate higher levels of engagement it is important to understand what enables engagement. This is not as straightforward as it might seem. Employee engagement is a strongly contested concept. However, the Engaging for Success Report,143 published in 2009, identifies four enablers: