NOTES
CHAPTER 1
1 Vincent P. Barabba and Gerald Zaltman, Hearing the Voice of the Market (Boston: Harvard Business School Press, 1990), 52.
2 BAV Consulting, “Industry Leading Brand Insights,” accessed February 18, 2016, http://bavconsulting.com/insights/reports/.
3 http://www.economist.com/news/briefing/21679448-pace-business-really-getting-quicker-creed-speed.
CHAPTER 2
1 Catharine Smith, “Website Lets You Opt-Out of Yellow Pages Delivery,” HuffingtonPost.com, updated May 25, 2011, http://www.huffingtonpost.com/2011/02/03/yellow-pages-opt-out-website_n_818050.html?ir.
2 Reinventing Adobe, Harvard Business School Case 9-514-066, Sunil Gupta & Lauren Barley, 3.
3 Chunka Mui, “Five Dangerous Lessons to Learn From Steve Jobs,” Forbes.com, updated ...
Get Shift Ahead now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
