Shift Ahead

ACKNOWLEDGMENTS

There’s a belief that the busier you are, the better you are. And, there was no doubt, I was busy. Busy-ness syndrome was taking over my life. I was going from meeting to meeting, texting and answering emails along the way, in cabs (and Ubers), on the subway, and walking down city streets (not smart). I realized that all this busy-ness was keeping me occupied, certainly, but was it really making me better at my job, which is to help my clients build and manage brands?

The world was moving at warp speed, and I was getting caught in the maelstrom. I needed to get out of my busy-ness bubble—to pick up my head and take out my earbuds. It was time for a fresh look and a fresh perspective. After a bit of looking and learning, I realized ...