Shane Johnson © 2011.
My lifeline said if she just told me the answer, then I’d never really learn.
I began this book with the image of a meteorite hurtling toward Earth. This meteorite, while still far away, represents all the challenges that exist for you, your organization, and our society at large if we are to solve the 21st century’s most pressing concerns.
So, what if it hit?
Just imagine if we continue not being effective at solving the world’s most pressing problems. The economy continues to worsen and organizations are unable to raise enough money to continue operating. Thousands of nonprofit organizations and charities are forced to shutter. What little remaining confidence or trust that people have in government, and our political leadership around the world, is exhausted as gridlock and political acrimony worsen. Voter participation plunges. Volunteerism and civic engagement all but evaporate. Customers feel taken advantage of by major corporations and abandon their loyalty to certain products and services, forcing even the most successful and widely regarded brands out of business. Communities—both real and virtual—begin to dissolve. Individuals pursue self-serving actions—driven by fear and selfishness. And as the infrastructure and interest for address the serious issues that exist in our society disappear, the issues—poverty, hunger, cancer, ...