Shift

EPILOGUE

What our adaptive leaders have to say

Many of the leaders whom we were in contact with mentioned a set of common themes and challenges that businesses need to address to drive meaningful progress. The combined content across their vision and experience was so strong that we wanted to pull this summary together to give you a glimpse inside the minds of this incredible group of people.

The key themes that we chose to bucket their feedback into are:

• Put the customer first.
• Have an aligned purpose with strong values.
• Balance the C-suite perspective.
• Pivot from measuring what you can, to measuring what you should.

Put the customer first

The President of Consumer Products at a global media and entertainment organisation said, “A successful brand today needs to do what all successful brands have always done: focus on the consumer.” She then went on to say:

“The consumer purchasing journey and what matters to them has changed over the last few years. A brand must stand for something and be consistent with its messaging, partnerships and activations.”

The simplicity of keeping the consumer at the centre of brands is the foundation of why organisations need to become adaptive. The flexibility that is provided by enabling your business to better react and service today's increased consumer expectations will limit the chance of your organisation ever falling behind your competitors, and as this leader went on to say, “If a brand does this consistently, it will be profitable.” ...