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Ship it! by William A. Gwaltney, Jared Richardson

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27 Can’t Get “Buy-in” on Essential Points

You can’t get team members, management, or stakeholders to participate in vital project practices or processes. You’ve preached, you’ve cajoled, you’ve demonstrated, you’ve even mandated (if you’re in a position of authority), and nobody is doing it right. It might be time to give up on this group of people and find others who are more willing to listen. But before you bolt, try some of these suggestions.

The Manager’s Point of View

Sell the new practice or process to the team; don’t just dictate policy. Don’t just preach it; demonstrate it. People respond to a working example more often than to a lecture, no matter how good the concept. This means that you’ll have to learn it first yourself, or ...

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