Shopify For Dummies

Introduction

There’s never been a better time to sell online. I’ve lost count of the number of people I’ve met in ecommerce who have become self-made millionaires, let alone the millions of people around the world who’ve decided to make their living trading over the world wide web.

You may have something in common with just about all of them — they come from diverse professional backgrounds, and hardly any of them have studied how to sell online, and there’s two good reasons for that:

• Ecommerce is such a young concept; Shopify itself was only founded in 2006, so the chances are you’ve had a prior career and are looking for something new.
• Hardly any courses teach end-to-end ecommerce, so there are very few ecommerce graduates.

Before you picked up this book, there’s a pretty good chance you had already heard about Shopify. Shopify is certainly a buzzword around ecommerce, and it has been generating huge amounts of global interest in recent years — a simple search on Google Trends will show as much! Now, just because people are searching in droves for Shopify online, it doesn’t mean you have to try it for your online store — but I definitely recommend you do.

I’ve used Shopify to sell clothes, shoes, pet accessories, furniture, beverages, beds, beauty products — you name it, I’ve probably helped sell it. I decided to write Shopify For Dummies because I’m passionate about online retail and I want to be a part of growing the ecommerce ecosystem. In my career, I’ve founded online ...