Chapter 5
Filling Your Virtual Shelves: Creating Products and Collections
IN THIS CHAPTER
Contrasting collections and products
Creating products and building your collections
Adding variety to your product range
Showcasing your product range
You are making your way towards publishing your first products and collections on your online store, ready for sale. However, you still have some crucial steps ahead before you can activate your store.
In this chapter, I explore developing and curating your collections — adding products to them, describing them in an appealing way, and visually merchandising them so they look great and are easily discoverable on your website.
I also look at using Shopify’s tag feature, which helps your products find their home within a collection — as well as helping your customers to search for them in your store.
Nuts and Bolts: Adding Products to Develop Your Collections
Collections (also known as categories) consist of groups of products that contain similar properties, making it easier for a potential customer to find what they are looking for. Collections ...
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