Chapter 10
Getting Personal: Personalizing Your Website
IN THIS CHAPTER
Understanding personalization in ecommerce
Personalizing your Shopify store
Giving the gift of gift cards
Adopting traditional strategies to wow your customers
Traditional retailers and anti-online shoppers used to say online retail would never work because you lose the personal touch found in stores through face-to-face contact with salespeople. In this chapter I’m going to show you how to curate your customers’ experiences, making their shopping journey unique to them. I look at how to offer some personal, one-to-one experiences to regular visitors to your site, but I also consider how personalization techniques can increase the chances of a visitor becoming a customer.
Website personalization comes in many forms. In this chapter, I focus in particular on how to bring your customers closer to the products that you know they’re interested in using machine learning, or artificial intelligence (AI).
Creating a Personalized Shopping Experience
In ecommerce, personalization is the practice of dynamically showing ...
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