September 2022
Beginner
432 pages
11h 26m
English
Content preview from Shopify For Dummies
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Chapter 13
From Here to There: Fulfilling Your Orders
IN THIS CHAPTER
Fulfilling customer orders
Printing shipping labels
Offering click and collect, or local pickup
The good work you’ve done in finding great products and building your new Shopify store can be undone in a heartbeat through a poor logistics offering, or sloppy fulfillment.
In ecommerce, when a customer places and pays for an order in your store, the order is recorded in Shopify and you are then notified of the order so you can find the product and send it to the customer — in other words, fulfilling the order by ensuring the customer receives what they ordered. Logistics refers to the physical movement of goods that is involved when you fulfill an order, sending them from your storage space or warehouse to the customer.
The key word when it comes to fulfillment and logistics is speed. Customers who shop online expect their orders to come quickly, so it’s no longer okay to deliver in a week or two — in my experience, speeding up your delivery times, and reflecting those improved speeds on your website’s Shipping Information page, can lead to an increase in conversion rate. On the other hand, I have also seen slow ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.