O'Reilly logo

Shopper Marketing by Paul Barnett

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6

The Key Points in This Chapter

  • Understanding the path to purchase your shoppers take can help you define the barriers you face in converting them to purchase as they move along.
  • Along the path the shopper will mentally travel back to their homes, work, and other important places in their life in a bid to remember the needs they have or will have in the future.
  • The path to purchase forms the frame from which to define the standards of perfect retail execution.

Part A: The Perfect Store

In the afternoon, Simon met with the national operations manager, Ian. He had a called a meeting with Simon in the field to discuss the National Conference that was scheduled for early the following year. It was one of Simon’s main responsibility ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required