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Shopper Marketing by Paul Barnett

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References

Ahern, D. 2010. “Winning the On-Shelf War.” Webinar March 11, 2010. http://www.pmalink.org

Ailawadi, K.L., and K.L. Keller. 2004. “Understanding Retail Branding: Conceptual Insights and Research Priorities.” Journal of Retailing 80, no. 4, pp. 331–42.

Allen, J., F.F. Reichheld, B. Hamilton, and R. Markey. 2005. Closing the Delivery Gap. Bain & Company.

Alter, A.L., and D.M. Oppenheimer. 2009. “Uniting the Tribes of Fluency to Form a Metacognitive Nation.” Personality and Social Psychology Review 13, no. 3, pp. 219–35.

Anderson, E., and D. Simester. 2003. “Mind Your Pricing Cues.” Harvard Business Review, September, pp. 96–103.

Andersson, P.K., P. Kristensson, E. Wastlund, and A. Gustafsson. 2012. “Let the Music Play or Not: The Influence ...

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