Introduction

I wrote this book for a 25-year-old me. It contains things I wish I had known when I started my career in the early 1990s.

“It is a novel approach of introducing each principle, by casting it in a real world scenario, so that the reader can not only see the principle, but how its implementation might actually occur in a major brand company.”

Herb Sorensen, PhD, Shopper Scientist LLC

Author: Inside the Mind of the Shopper

“A must have read for Shopper Marketers combing real life tools for making your activities more effective as well as understanding some of the internal hurdles that need to be overcome. Paul uses his extensive experience to provide some easy wins and processes, a truly different take on how to become better at Shopper ...

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