O'Reilly logo

Shopportunity! by Kate Newlin

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

I began the writing of this book convinced that products and brands provide tremendous transformational opportunities for consumers, that the promise of these transformations is never more powerful than when we are on the cusp of acquiring the product and that it is just at that moment, when we are excited and invigorated by the product’s potential, that retailers seek to convince us that price is the only thing that matters. That cheap is better.

I remain convinced of this. What has changed for me is what I think can be done about it. When I began, I thought a wake-up call for retailers was in order. But, after coming to terms with the essential paradigm shift in our psyches that has made us willing coconspirators in this race to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required