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Shopportunity!
book

Shopportunity!

by Kate Newlin
March 2009
Intermediate to advanced content levelIntermediate to advanced
256 pages
5h 19m
English
HarperCollins Publishers
Content preview from Shopportunity!

I began the writing of this book convinced that products and brands provide tremendous transformational opportunities for consumers, that the promise of these transformations is never more powerful than when we are on the cusp of acquiring the product and that it is just at that moment, when we are excited and invigorated by the product’s potential, that retailers seek to convince us that price is the only thing that matters. That cheap is better.

I remain convinced of this. What has changed for me is what I think can be done about it. When I began, I thought a wake-up call for retailers was in order. But, after coming to terms with the essential paradigm shift in our psyches that has made us willing coconspirators in this race to ...

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Publisher Resources

ISBN: 9780061751837Purchase book