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Sidestep and Twist by James Gardner

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INTRODUCTION

 

 

 

 

 

 

 

 

 

 

 

 

 

CHAPTER ONE

 

 

One of the greatest myths of our time is this: if you create something original, something that’s genuinely a breakthrough, you have a better than average chance of getting rich.

For most businesses and most entrepreneurs, this notion is something of a fantasy. If you think back over the great corporate successes of the last two or so decades, you’ll find a striking absence of any great breakthroughs significant enough in themselves to create huge wealth. On the other hand, many endeavours that have become hits are at best incremental improvements of other things.

It is a story I’ve found repeated time and time again, across sectors, countries, and cultures. Hit products and services are ...

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