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Sidestep and Twist by James Gardner

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HOW MICROSOFT WON THE SOFTWARE WAR

Microsoft has been a major force in computing for the last three decades. People either love or hate it. It is one of those semi-religious issues one regularly encounters wherever passionate people are involved in something they care about. The central issue of such a debate is often whether Microsoft has achieved its success as a result of innovative behaviour in its own right, or because it has been good at following where others have led the way.

Microsoft is an innovative company. Any organisation investing billions every year in research and development cannot fail to create original products and services. But Microsoft’s genuine technological breakthroughs, like those of everyone else, are almost never ...

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