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Sidestep and Twist by James Gardner

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ECOSYSTEMS THAT IMPROVE WITH CONSUMPTION

The requirement for direct interactions between customers in order to generate over all capability improvement is generally limited to product categories where communication is at least a subsidiary part of the main value proposition.

There is an alternate way of creating a double twist, though, and that is where the price/performance curve improves as an ecosystem of complimentary products develops which are dependent on the main one.

This, of course, is the Microsoft model we examined earlier: by owning more developers than anyone else, and by virtue of the fact that it had more users than anyone else, Microsoft created an effective monopoly in personal computing for the better part of two decades. Microsoft ...

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