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Sidestep and Twist by James Gardner

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SINGLE TWIST DESIGN

Single twists are based on the idea that network effects can do much more than traditional thinking about them normally suggests. That’s because most people imagine network effects in terms of specific product functionality, which get better as consumption increases.

Earlier, we saw how three attributes of innovations – trialability, observability and consistency with norms – can also lead to network effects when integrated into a platform.

What remains, then, is gaining an understanding of the specific features of platforms that need to be present in order to ensure these kinds of network effects kick in. It is the purpose of Table 6.3 to provide a summary of these product features. As you can see, the thing that’s common ...

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