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Sidestep and Twist by James Gardner

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A CORPORATE SIDESTEP AND TWIST

In 2011, I left my secure, well paid, job-for-practically-life as Chief Technology Officer in one of Britain’s biggest government departments after just two years of service. I did it because I was fascinated by something a unique company called Spigit was doing: building crowds of people who would work synergistically together to make their organisations better.

What was so fascinating about a small internet start-up in Silicon Valley? The answer is they’d built a product, one using all the mechanics of the sidestep and twist.

Let me start by explaining what Spigit does, and how their method is a sidestep from what went before. Companies using Spigit seem, on the surface, to have implemented little more than a ...

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