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Sidestep and Twist by James Gardner

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NO. 5: WATCH THE LAGGARDS

This discussion takes us to an important point, one of significance to anyone proposing a sidestep and twist in any large organisation. That point is this: a significant percentage of individuals will simply not accept a strategy can be successful that relies on: a) copying something that is already working; and b) then trying to give away as much of the product as possible. How significant a percentage will be disbelievers? For an answer, we return again to the classification of adopters we first examined in Chapter 2. From our discussion there, we know there’s a graduation of preferences for new ideas, ranging from innovators, who will adopt everything immediately no matter how risky, to laggards who’ll adopt nothing ...

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