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Sidestep and Twist by James Gardner

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GOOGLE’S SIDESTEP AND TWIST

Now that we have a preliminary understanding of the sidestep and twist, let us turn to a recent case that’s been playing out in real life: Google’s foray into GPS systems and turn-by-turn navigation. Google has been interested in maps for years. It launched its first version of Google Maps in 2005, which was based on the work of an Australian company called Where2 Technologies, which it acquired the year before. At launch, Google Maps showed road maps only. What was good about the service, though, was it enabled you to create specific driving directions between two locations, complete with important points of interest along the way, such as hotels. This additional information came from extensive information Google ...

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