Book description
Though examining spending during recessions makes sense, the smartest executives do much more. As Scott Anthony reveals in The Silver Lining, these leaders continue innovating--by stopping ineffective initiatives, changing key business processes, and starting more productive behaviors. Result? Their companies emerge from downturns stronger than ever.
Providing a wealth of ideas, tools, and examples from diverse industries, Anthony explains how to safeguard your company's profitability during even the toughest recessions. You'll discover how to:
-Prune your innovation and business portfolio to liberate resources for more promising initiatives
- Adopt a radical new market-segmentation scheme that helps you re-feature your offerings to reduce costs while delivering new value to customers
- Reinvent your innovation process to drive fresh growth
- Mitigate innovation risks by conducting strategic experiments and forging alliances with customers and other external entities
- Appeal to increasingly value-conscious customers to fend off low-cost attackers
In today's brutal economic climate, executives must pare costs to the bone while planting and nurturing seeds for tomorrow's growth. The Silver Lining explains how to master this seemingly impossible challenge.
Table of contents
- Cover
- Copyright
- Introduction
- 1: The Great Disruption
- 2: Prune Prudently
- 3: Refeature to Cut Costs
- 4: Increase Innovation Productivity
- 5: Master Smart Strategic Experiments
- 6: Share the Innovation Load
- 7: Learn to Love the Low End
- 8: Drive Personal Reinvention
- 9: What’s Next for Innovation?
- Appendix: Selected Experiments from The Innovator’s Guide to Growth
- Notes
- About the Author
Product information
- Title: Silver Lining
- Author(s):
- Release date: June 2009
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422131039
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