O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Simplifying Complexity: How Go Daddy Met Its Customers’ Unmet Needs

Book Description

This Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats.

Give your customers what they really want (and will pay for): simplicity!

Bob Parsons is a true believer in making things simple for his customers--even if it means managing extraordinary complexity behind the scenes. At Go Daddy, Parsons’ business model relies on the basics: Give customers feature-rich products, low pricing, and great support from real people located on-site and rigorously trained...