This Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats.
Give your customers what they really want (and will pay for): simplicity!
Bob Parsons is a true believer in making things simple for his customers--even if it means managing extraordinary complexity behind the scenes. At Go Daddy, Parsons’ business model relies on the basics: Give customers feature-rich products, low pricing, and great support from real people located on-site and rigorously trained...
- Title: Simplifying Complexity: How Go Daddy Met Its Customers’ Unmet Needs
- Release date: February 2010
- Publisher(s): Pearson
- ISBN: 9780131375253