Simplifying Complexity: How Go Daddy Met Its Customers’ Unmet Needs

Book description

This Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats.

Give your customers what they really want (and will pay for): simplicity!

Bob Parsons is a true believer in making things simple for his customers--even if it means managing extraordinary complexity behind the scenes. At Go Daddy, Parsons’ business model relies on the basics: Give customers feature-rich products, low pricing, and great support from real people located on-site and rigorously trained...

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: Simplifying Complexity: How Go Daddy Met Its Customers’ Unmet Needs
  • Author(s): Jim Champy
  • Release date: February 2010
  • Publisher(s): Pearson
  • ISBN: 9780131375253