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CHAPTER THIRTEEN
TEMPERO:THE PARTS ARE GREATERTHAN THE WHOLE
Iteration can play a prominent role in product or service innovation. It’s simply looking at the current product and reimagining the “next” version of that product. An MP3 player becomes an iPod. An analog camera becomes a digital camera. But what if you could purposely look to combine the “ingredients” of two or more products to create a whole new third product? This is a brainstorming tool I created called Tempero, the Latin word for combine.
When you look at items that have been created in the world by “accident,” like 3M Post-it Notes (i.e., sticky notes), the microwave, Super Glue, Teflon, and Velcro, it occurred to me that you could also innovate in a more purposeful way to ...
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