April 2016
Beginner
338 pages
7h 38m
English
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Chapter 10. Experience Personalization and Analytics Using xDB
In this chapter, you will learn the following recipes:
- Personalizing experience based on goals and Engagement Values
- Personalizing content by predicting a visitor's profile
- Storing visitor information in xDB contacts
- Extending xDB by creating a custom contact facet
- Creating a custom rule and condition for personalization
- Automating the engagement plan
- Finding nearby places using the Geolocation service
- Aggregating xDB data to generate custom reports
- Extending analytics reports using custom dimensions
- Creating section-specific analytics reports using custom dimensions
Introduction
Sitecore contains a state-of-the-art Analysis, Insights, Decisions, and Automation (AIDA) framework, which is the heart ...