The Twelve Tendencies for Trouble are symptoms of four overarching corporate and brand failures. These four failures essentially lock out the ability for a brand to turn around and generate enduring profitable growth. Before a brand can successfully revitalize, it must break the LOCK on
Without sounding trite, having a customer-and brand-focused leader and leadership team makes a difference. The change from Wall Street-focused Jack Greenberg to customer-and brand-focused Jim Cantalupo was huge. Jim Cantalupo knew that the brand needed resuscitation. He believed in his team. He handpicked Charlie Bell as his successor. Together, they ...