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Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them, Second Edition by Joan Kiddon, Larry Light

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Praise from the First Edition of Six Rules for Brand Revitalization

“The six rules for brand revitalization have been validated in a number of key turnarounds. They are indispensable in today’s recessionary times. A must read for every manager who confronts declining brand sales and profitability.”

Jerry Wind, The Lauder Professor and Professor of Marketing, The Wharton School, University of Pennsylvania

“The automotive retail industry has been trying hard to change more than a half century of negative image caused by some tradition of customer-unfriendly practices and unfavorable media coverage. We have combined Larry’s branding concept and his six rules with our company’s customer-first heritage and are making significant progress.”

Shau-Wai ...

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