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Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers by Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

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1 Introduction to Six Sigma for Marketing Processes

Marketing in Product Portfolio Renewal, Commercialization, and Post-Launch Product Line Management

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Growth and Innovation

Imagine the possibilities if you possessed a crystal ball that let you predict the future. You would know what will work and what won’t work to create and sustain growth. You would know when to correct for competitive and environmental changes and how to prevent going off-course. Is this a fantasy? Can a business predict (with some certainty) what will drive success and how to stay on the right track? We believe the answer is yes. The appropriate data can inform executives, ...

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