2 Measuring Marketing Performance and Risk Accrual Using Scorecards

A System of Scorecards to Measure Tools Usage, Task Completion, and Deliverables Across Marketing Processes

image

Scorecards in Marketing Processes

Similar to an adventurer’s reliance on a compass, a businessperson’s most powerful guiding tool to ensure that the business stays on course or adheres to its plan is a scorecard. A scorecard is the primary predictive tool for both in-process measures and performance results. Whether working in the strategic, tactical, or operational environment, marketing professionals need to take into account how to measure progress against their goals. ...

Get Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.