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Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers by Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

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3 Six Sigma-Enabled Project Management in Marketing Processes

Designing Cycle-Time for Strategic, Tactical, and Operational Marketing Projects

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Six Sigma Contributions to Project Management in Marketing Processes

A great deal of standard material is available to help marketing professionals generate a project plan. It is not our intent in this chapter to review the basics of the project management body of knowledge. Our goal is to demonstrate how a few value-adding elements from traditional Six Sigma tools help in the design and analysis of marketing cycle time. We want you to have high confidence that what you choose to do and how long you forecast ...

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