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Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers by Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

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4 Six Sigma in the Strategic Marketing Process

Inbound Marketing for Portfolio Renewal for Products and Services

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Portfolio Renewal

Growth is the new focus of the Six Sigma and Lean methods. In fact, the Six Sigma and Lean methodologies will have little influence on the future of business processes unless they help an enterprise generate sustainable growth. The word sustainable is important in our discussion of growth. Growth can occur by chance and can be attained by luck—but not on a sustainable basis. Processes enable sustainable performance. Processes serve as the road map that defines not only the direction in which to travel, but also the ...

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