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Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers by Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

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5 Six Sigma in the Tactical Marketing Process

Inbound Marketing for Commercialization of Products and Services

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Tactical Marketing Process: Commercialization

The portfolio renewal process (discussed in Chapter 4, “Six Sigma in the Strategic Marketing Process”) has initiated a commercialization project of a product and/or service to get ready for the marketplace. The commercialization approach we propose provides a road map to integrate customer requirements and translate their input into internal, actionable language. This translation becomes the common language between marketing and the other supporting disciplines (including primarily the technical ...

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