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Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers by Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

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6 Six Sigma in the Operational Marketing Process

Outbound Marketing for Post-Launch Line Management and Sales for Products and Services

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Six Sigma in the Operational Marketing Process

The commercialization team has completed its preparation to launch a new offering. Its deliverables have met the process requirements and have passed the final launch phase-gate review. The transition from inbound to outbound marketing marks the start of this next process area—operations. Marketing now may execute the plans developed during the commercialization process—including the launch plan, control plans, communication plans, marketing communications (marcom) ...

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