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Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers by Clyde M. Creveling, Lynne Hambleton, Burke McCarthy

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7 Quick Review of Traditional DMAIC

The Classic Six Sigma Approach of Problem-Solving in a Steady-State Process or an Existing Product and Service

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The Traditional Six Sigma DMAIC Method

Several books have been written on the traditional Six Sigma DMAIC method. However, to provide you with a complete overview of Six Sigma concepts that are suitable for marketing, this chapter provides a quick review of the DMAIC (pronounced “duh-may-ick”) method’s tools, tasks, and deliverables. This approach is often called the process improvement methodology. It was designed to solve a problematic process or product and/or service offering to regain control ...

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