7 Quick Review of Traditional DMAIC

The Classic Six Sigma Approach of Problem-Solving in a Steady-State Process or an Existing Product and Service


The Traditional Six Sigma DMAIC Method

Several books have been written on the traditional Six Sigma DMAIC method. However, to provide you with a complete overview of Six Sigma concepts that are suitable for marketing, this chapter provides a quick review of the DMAIC (pronounced “duh-may-ick”) method’s tools, tasks, and deliverables. This approach is often called the process improvement methodology. It was designed to solve a problematic process or product and/or service offering to regain control ...

Get Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders, and Managers now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.