Chapter 6. Tactical Product Commercialization Process
Six Sigma–Enhanced Product Commercialization
The use of phases and gates to manage the timing and flow of product commercialization projects has shown strong results in many companies. Some skeptics have stated that such approaches limit creativity, constrain the early discovery of problems, and hold back the speedy launch of new products. We have found that companies with such spokesmen possess some common and repeatable traits:
A single personality or a small clique of insiders claim to represent the voice of the customer. They possess a driving influence that is used to define new-product concepts ...